Keep it simple
The best loyalty programs are easy to understand and effortless to use. Points per visit or per spend, with clear rewards, beats a complicated scheme nobody bothers with. If guests are recognised automatically when they order, there's no card to forget.
Reward the behaviour you want
- Points or perks for repeat visits and higher spend.
- A welcome reward to prompt a fast second visit.
- Occasional surprises for your best regulars.
Own the relationship
Loyalty built on your own orders gives you a first-party guest database — one you own, not data rented from a delivery app. That list is the foundation for everything else you do to bring guests back.
Win back the ones who drift
Spot guests who used to come often and have gone quiet, and reach them with a timely, relevant offer. Winning back a lapsed regular is far cheaper than finding a brand-new guest.